# Discount coupons: a discount with a reason and a margin you protect

> Discount coupons in Madar are a section of the merchant dashboard where you create discount codes, also called promo codes, and both plans include them. This page helps with the decision before you create one: when a discount makes sense, how to protect your margin, where to share the code and how to read the result.

Source: https://madar.iq/en/features/coupons | Language: English (en) | Last updated: 2026-10-05

## When does a discount code make sense?

- **Occasion offers**: Ramadan, the Eids and the start of the school year are times when many shoppers look for an offer. A code tied to an occasion gives the discount a clear reason.
- **A discount for the first order**: A shopper who has never bought from you needs a reason to try. A code for their first order eases the hesitation, and they may return once they know you.
- **Clearing slow-moving stock**: Stock that sits longer than you expected may deserve a discount to get it moving. Keep its price after the discount above what it cost you.
- **Thanking a returning customer**: Send the code on WhatsApp with a short thank-you to someone who has bought from you more than once. It is enough that they feel remembered.

## How to use it wisely

1. **Work out your profit before you create the code**: Know your profit on the item: the selling price minus its cost and what you bear in packing and delivery. The discount comes out of that profit alone, since Madar takes no commission on orders.
2. **Create a discount code and share it where shoppers are**: Create the code in the coupons section of the dashboard, then post it in an Instagram story, a WhatsApp status or a message to customers, with your store link beside it.
3. **Read the result in your orders**: When the offer ends, compare your orders during it with the days before, and check in the customer's record whether they bought again. Also watch for failed deliveries and returns.

## Good to know

- Coupons are included in both plans, Basic and Pro, and live in the coupons section of the dashboard. You see their options when you create a code there.
- A discount is a business decision, not a promise of more sales. It may lift orders for a few days and then they return to normal, so treat it as a short test you measure.
- Madar does not deliver orders, so count your delivery cost from what the company you work with charges you.

## Frequently asked questions

**How do I create a discount code in Madar?**

Madar discount codes are created in the coupons section of the dashboard, which both plans include. First decide why you are giving the discount and how much profit you can give up, then create the code and share it.

**How much should I discount without losing money?**

No single discount fits every store, because profit differs from one product to the next. Keep the selling price after the discount above the cost of the product, its packing and its delivery, and start with a small discount to test its effect.

**Where should I share a discount code?**

Share the code where your shoppers already are: an Instagram story, a WhatsApp status, or a direct message to past buyers. Put your store link beside the code, and assume anyone can see a code you post in public.

## Related pages

- [Order management](https://madar.iq/en/features/orders.md)
- [Store design](https://madar.iq/en/features/store-design.md)
- [Store dashboard](https://madar.iq/en/features/merchant-dashboard.md)
- [Gift shop](https://madar.iq/en/solutions/gifts-handmade.md)
- [Clothing store](https://madar.iq/en/solutions/clothing.md)
- [Open an online store](https://madar.iq/en/guides/open-online-store-iraq.md)
- [Pricing](https://madar.iq/en/pricing.md)

## Start with one offer you have worked out, then measure it

Create your store and try coupons free for 10 days with every Pro feature except the custom domain, no card needed.

[Create your store free](https://app.madar.iq/signup?lang=en)

*This is a text copy of a page on madar.iq for machine reading. The original page is the reference.*